Aim for the Feelings
We all know that purchase decisions are based on emotions, not facts. That’s why when you engage Soundscapes to compose custom music, the first thing we ask is “How do you want the listener to feel?”
David Greaves is our resident composer. Berklee trained, Dave can play practically any instrument in any style. And every piece of music he composes is directed at the listener’s emotions. Listen to a few selections and hear how Soundscapes Custom Music feels to you.
Charlestown Races & Slots
OK full disclosure: Whenever we’re asked to compose a big band piece with a tight horn section, punchy vocals and a smokin’ guitar solo (played by our own David Greaves,) we just have to ask—is work supposed to be this much fun?
The Downtown Partnership decided to launch an image campaign to showcase new business and infrastructure growth in the heart of the city. We were asked to create music that would reflect that and also connect with a younger audience. It was so successful that we created a full-length song version for radio airplay. Thus an anthem was born!
(If you’d like to hear the full-length piece just let us know, we’re happy to share!)
Keep Arkansas Beautiful
R&B funk with a soul vibe? Yeah, we can do that. The agency producer had one additional requirement—every instrument had to be “real”. As a music purist, he was categorically opposed to using synths and samples. Cool! We even drove 35 miles to record the keyboard parts on a real Hammond B3 with a Leslie speaker cabinet! My knuckles are still sore!*
*keyboard player joke
GCI Yellow Pages
Picture a Super Hero with a slight Hispanic accent. He has a red cape, a red mask and red underwear which he wears on the outside of his jeans. His mission is to promote the GCI Yellow Pages all over Alaska. His name is GCI Yellow Man and this is his theme song.
This Convention & Visitors Bureau decided they wanted a piece of custom branding music. Heavy on the country, something you can line-dance to, with a touch of Mexican influence to reflect the culture of their city. So put on your cowboy boots and grab a burrito! Listen for the Mexican style guitar flourishes sprinkled in.
Our cold friends up north asked us to create a warm, classic, important, proud, (but not stuffy) score for a :60 TV promoting higher education in Alaska. Yup…it works.
This large Christian University describes themselves as a place of “Faith, Learning and Living”. They approached us for a musical complement to that description.
We don’t mean to boast, but there were some very watery eyes in the room when this piece was presented.
This piece was created for a radio & TV campaign which featured a 10 year old boy asking questions like, “What’s it like to have a heart attack?”
This atypical hospital campaign called for an atypical, minimal music score. It sets the stage for questions and stands back for the answers. It turned out to be a very successful campaign.
The assignment was to create a piece of vintage sounding Delta blues for this world class horse track. After listening to a metric ton of Robert Johnson tunes, we came up with this. Oaklawn was flooded with calls from blues collectors asking who the artist was and where they could get a copy. It even prompted an invitation to play at the Eureka Springs Blues Festival! (Being a bald white guy who grew up in New England, Mr. Greaves politely declined.)
They asked us to compose a piece of “quirky” music for a bank. That’s right, a bank wanted quirky! This simple yet engaging piece was a big hit. It was also a whole lot of fun to put together. The percussion was all done by beating on an upside-down 5 gallon water jug. And whistling the melody? How quirky is that?
For this Medical System in Virginia, Soundscapes created a piece of music that was earthy, down home, folksy and honest with a sprinkling of bluegrass.
Because (as they said) “…that’s who we are.”